Stranger & Sons
Stranger & Sons is an award-winning Indian gin brand founded in Goa in 2018, known for its bold personality, strong storytelling, and its deep connection to Indian botanicals.
Year: 2025
Industry: Food and Alcohol
Services: Rebranding Layout Illustration
Concept
The original brand plays with eccentricity, folklore, and vibrant visual language, creating a world that feels both mysterious and playful. Their identity mixes Indian cultural cues with a quirky, contemporary twist — making the brand instantly recognisable and full of character.
For my version, I reimagined that same bold, eccentric spirit but translated it into a beach-first, summer-driven concept. Instead of Indian botanicals, I leaned into ocean energy, bright colours, and travel-inspired illustrations to create a refreshing beer identity. The vibrant blue beer, sticker-style visuals, and postcard elements still echo the original brand’s love for storytelling and visual drama — but in a way that feels youthful, tropical, and perfect for a fun, coastal drinking experience.
