Lumina
We developed a modern, high-performing website for Lumina that positions the agency as a creative force built on strategy, storytelling, and results.
Year:
2024
Industry:
Sports & Recreation
Services:
Editorial
Illustration
Brief
Lumina had outgrown its old online presence. Their previous site failed to communicate their process or showcase the quality of their client work. They needed a rebuild that reflected who they’d become—an agency focused on clarity, motion, and measurable outcomes. The goal was to create a system that could evolve with the team and present Lumina as a strategic partner rather than just a design vendor.
My Contribution
The site was fragmented and difficult to maintain, with slow performance and no scalable CMS. It didn’t tell a story or highlight the agency’s impact through case studies or data. Lumina also wanted a visual tone that balanced creativity with credibility—bright but structured, expressive but professional.
Challenges & Experience
We delivered a high-speed, CMS-driven site that combines bold visuals with seamless usability. Each section was built modularly for quick updates, while animations and microinteractions were used to enhance—not distract from—the message. The final result gives Lumina a confident, conversion-ready platform that reflects both their creative edge and operational precision.
