Mirage
We created a refined digital experience for Mirage, a real estate collective redefining property marketing through design, storytelling, and technology.
Year:
2024
Industry:
Sports & Recreation
Services:
Editorial
Illustration
Brief
Mirage came to us with a mission: to build a website that mirrored their vision for modern real estate—transparent, elevated, and deeply human. Their previous site was purely functional, offering listings without emotion or brand depth. They wanted a platform that could bridge storytelling with performance, highlighting their curated properties and team expertise through a seamless digital journey.
My Contribution
The main challenge was translating the physical elegance of their developments into a digital experience. Their site lacked hierarchy, and content updates like property listings or news required manual edits. We also needed to establish visual trust through typography, layout, and interaction—something the old site didn’t achieve
Challenges & Experience
We built a Webflow-powered site with a structured CMS for listings, projects, and team profiles, making updates effortless. The design blends architectural precision with editorial warmth—large imagery, neutral tones, and motion that guides the eye. Mirage’s new digital presence now captures the sophistication of their brand and positions them as a creative leader in modern real estate.
