NARS
We built a bold, high-performance website for Stryke, a modern music label uniting artists, producers, and fans under one digital stage.
Year:
2024
Industry:
Sports & Recreation
Services:
Editorial
Illustration
Brief
Rebrand NARS by evolving its legacy of bold artistry into a more intimate, luxurious femme fatale identity. Shift from minimal rebellion to seductive opulence with a mysterious edge.
My Contribution
For the NARS project, I worked on developing an Art Nouveau–inspired visual direction, creating a custom illustrative frame with organic curves and ornamental detailing. I contributed to the concept of merging this vintage style with modern metallic accents to give the brand a bold, high-fashion edge. My role included ideation and designing for the façade, packaging and carry bag and exploring how the Art Nouveau language could translate across touchpoints while keeping NARS’ contemporary identity intact.
Challenges & Experience
We delivered a sleek, CMS-powered experience with custom animations and high-speed performance. Each artist page now functions as a mini-brand space, complete with music embeds, tour info, and press features all managed in-house. With an identity built on motion and minimalism, Stryke’s new site doesn’t just promote their sound—it amplifies it.
